2016 - Present
-- Conceive, develop, and direct organizational strategies and individual campaigns that engage and activate preservation allies through social media channels.
-- Develop content (including video, images, and text) for social media campaigns and engage preservation allies. Collaborate internally and externally as appropriate.
-- Define key performance measures and implement tracking, analysis, and reporting methods.
-- Direct the management of online communities, on Facebook, etc.
-- Collaborate with internal stakeholders to ensure coordinated multi-channel online campaigns.
-- Develop and manage social media training for headquarters, field, and historic sites staff.
-- Cultivate a cross-divisional, organization-wide culture of social brand ambassadors.
-- Manage staff, interns, and consultants to ensure appropriate execution of campaigns.